SKIMS NYC Flagship nude palette envelopes by Rafael de Cárdenas

SKIMS, the apparel mannequin primarily based by Kim Kardashian, has opened its first flagship retailer on New York’s Fifth Avenue that features interiors by Rafael de Cárdenas.

The SKIMS NYC Flagship has taken over a historic setting up with an ornately detailed stone facade, situated a block north of St Patrick’s Cathedral and reverse Rockefeller Center.

Inside, De Cárdenas has utilized the mannequin’s signature nude palette to softly curved surfaces, rounded arches and flooring all by way of.

“The sumptuously delicate nonetheless exactingly clear inside the flagship models off the landmark setting up’s intricately historic facade,” acknowledged the New York-based designer.

“The collaboration has produced an immersive and revolutionary mannequin experience for present SKIMS prospects, and new ones, to seek out,” he added.

Throughout the hovering ground-floor home, an unlimited mannequin presides over the exhibits of SKIMS’ ultra-stretchy underwear, loungewear and shapewear collections.

The merchandise are laid out on Corian present podiums and smaller mannequins are set into niches that match their tonal colourways, which might be designed for a wide range of pores and pores and skin tones.

Partitions are lined in delicate ultrasuede, with mirrored panels in-between that create infinite reflections the place they face one another.

Turning into rooms attribute wraparound mirrors and light-box ceilings put in to “bathe prospects in a fragile, flattering mild”.

One flooring is dedicated to menswear, which SKIMS launched in 2023.

“This flagship is a dream realised for SKIMS,” acknowledged Kardashian. “We’ve got created an space that utterly embodies our mannequin and elevates the consumer experience.”

“New York Metropolis has on a regular basis held a selected place in my coronary coronary heart, and opening our first flagship proper right here by way of the vacations is basically magical,” she added.

Kardashian primarily based SKIMS in 2019, and the mannequin has created pop-up retail areas in cities along with Paris and London since its inception.

In 2022, SKIMS launched an underwear line for folk with disabilities, which mixes easy-access closures with a wide range of sizes and colours to go nicely with utterly totally different pores and pores and skin tones and physique types.

De Cárdenas, whose company was shortlisted for inside design studio of the yr on the 2022 Dezeen Awards, has created areas for a variety of household-name producers all through his career.

These embody the New York headquarters for cosmetics agency Glossier and a bar inside division retailer Nordstrom.

The photographs is by William Abranowicz.