Cybex unveils Paris flagship retailer with “monochromatic design DNA”

Promotion: lifestyle mannequin Cybex has opened a monochrome flagship retailer in Paris as part of its persevering with retail development approach – virtually 20 years after the mannequin was primarily based.

Located on the celebrated Rue Saint-Honoré near the Louvre museum in central Paris, the store has “a singular monochromatic design DNA”.

The 359-square-metre retailer, which is unfold all through two flooring, was accomplished in diversified muted beige, cream and taupe tones, with cement-finished partitions.

All through the home Cybex’s diversified child-focused merchandise are organized on back-lit shelving and low-level plinths. The store showcases the mannequin’s product differ, encompassing strollers, vehicle seats, youngster carriers, amongst totally different related baby-related residence merchandise and tools.

“This flagship shows the luxury design aesthetic of our mannequin values in a single unified refined home,” said Cybex senior director of firm construction, Andreas Skotnik.

“The muted tones, clean architectural shapes and intimate environment are designed to cut back any sense of distinction and be primarily probably the most complimentary in highlighting our merchandise.”

The store is the mannequin’s first bodily location in Paris and follows openings in Prague, Tokyo and Amsterdam as a result of it continues to develop with flagship outlets.

“Paris was a pure subsequent step,” said Cybex founder Martin Pos.

“The French capital is among the many most elegant and dynamic cities on this planet, with a purpose demographic and enterprise maturity and sophistication which can be good for us,” he continued.

“Dad and mother and households in Paris are terribly cultured, elevated, and attentive to the most effective top quality merchandise that will utterly match into their lifestyle, which is one factor I am proud to say we’ll ship at biggest.”

Primarily based by Pos in 2005, the German mannequin targets to supply comfortable and safe merchandise for the juvenile market.

With its switch into retail, it is aiming to current its purchasers an experience aligned with additional typical luxurious producers.

Parenting have to be primarily probably the most emotionally luxurious experience in life,” said Pos. “And we have to give dad and mother the possibility to experience this with us in an space which not solely represents the mannequin imaginative and prescient, nonetheless heightens the sense of luxurious and restore we provide.”

“Our mission is to current dad and mother a one-stop decision and be the proper concierge potential for them to maintain their lifestyle with out compromises,” he continued.

“We do not should be perceived merely as a juvenile mannequin and that is moreover why each retailer location and most significantly in Paris in in Rue Saint-Honoré, we’re part of the ecosystem of the lots of the luxurious producers on earth.”

The photographs is by Ivan Mathie.

Partnership content material materials

This textual content was written by Dezeen as part of a partnership with Cybex. Uncover out additional about Dezeen partnership content material materials proper right here.